OXFORD, Ala. — October 21, 2026 — The Oxford Performing Arts Center (OPAC) has launched a new website created in partnership with Carbonhouse, a company specializing in digital experiences for performing arts organizations and live entertainment venues.
The new site replaces OPAC’s previous website, which launched in 2017. Designed with mobile users in mind, it makes it easier to explore OPAC’s performances, education programs, community events and visitor information. Its content-focused design reflects the range of activity at the arts center and helps audiences find what they’re looking for.
Carbonhouse’s portfolio includes the Grand Ole Opry, Atlanta Symphony Orchestra, Ballet West and State Theatre New Jersey. OPAC selected Carbonhouse for its specialized experience in the performing arts and its work with leading organizations and venues.
“We wanted to work with the best in the business, and Carbonhouse stood out,” said John Longshore, Executive Director of the Oxford Performing Arts Center. “Their experience with leading arts organizations gave us confidence that they understood the needs of a performing arts center like OPAC. The team listened carefully, worked closely with us and delivered a polished, welcoming site that feels distinctly OPAC. We’re proud of the result and grateful for the care and expertise they brought to the project.”
The new website brings OPAC’s programming together in one digital home, from touring performances and the 10x10 Series to student matinees, community programs and exhibitions at the Martin-Lett Gallery. It serves longtime patrons, first-time visitors, students, educators and community members.
Visitors can explore the new website at opac.org